London, UK - October 1st 2007 - Extricom, a designer and manufacturer of high-performance, next generation wireless LAN (WLAN) infrastructure solutions, today announced the signing of specialist value added distributor Wireless IT as its latest UK channel partner. The appointment, which is already generating new revenue streams for the wireless distributor, forms part of Extricom's ongoing channel development strategy to build an enterprise-focused partner base equipped with the skills, knowledge and resources to take advantage of next generation WLAN infrastructure to support converged data, voice (VoWLAN), and video services.

Specialising in wireless networking products, services and solutions, Wireless IT will be using its network of telcos, broadliners and vertical reseller partners to target markets such as manufacturing, education and retail. By focusing on the triple-play ‘voice, video and data' features of Extricom's technology, resellers will be able to return bigger margins by extending their expertise beyond data networking, explains Phil Owen, managing director of Wireless IT. "The wireless LAN industry is booming, particularly demand for real-time services such as voice and video. For our resellers, this represents significant untapped revenue, as well as the potential to broaden their knowledge and value to the enterprise."

Owen continues, "We piloted a number of leading WLAN vendors' technology. Extricom's channel blanket proposition, however, was the only one able to simultaneously deliver voice, video, and data, without impacting on performance or mobility. Furthermore, unlike traditional cell-based architectures, Extricom's WLAN solution requires neither complex site surveys nor specialist RF planning expertise, meaning rapid deployment and greater profit margins for resellers. In a nutshell, it does what it says on the tin and more."

Already seeing success from the partnership, Wireless IT and reseller Cableserve Limited have recently completed the deployment of Extricom's WLAN technology into two of Boughey Distribution's warehouses. Commenting on the appointment, Steve Northedge, vice president and general manager, EMEA said, "The appointment of Wireless IT corresponds with increasing demand for multi-service wireless infrastructures, suggesting that the traditional cell-based WLAN design will eventually become obsolete.

"Enterprises are increasingly demanding that applications such as voice and video services be migrated on to their wireless infrastructure, however, the traditional cell-based nature of wireless LANs is not wholly compatible, and can result in interference or even dropped voice calls. To exploit the long-term revenue potential of wireless it's critical for resellers to advise and implement a platform that will deliver the business-class performance enterprises have enjoyed in the wired environment."

Extricom's award-winning Interference-Free™ WLAN System represents the next generation of enterprise Wi-Fi, with a fundamental shift in architecture from ‘cell-planning' to a ‘channel blanket' topology. Thanks to its innovative approach, WLAN deployment and maintenance is made dramatically easier and lower in total cost of ownership than traditional alternatives, while achieving a generational leap in capacity, coverage, seamless mobility, and security. The end-result is highly scalable WLAN infrastructure that delivers campus-wide voice, data, and video services with the dependability of a wired network.

About Wireless IT

Wireless IT is a true value added distributor specialising in wireless networking products, services and solutions. Wireless IT supports the reseller market with consultancy, site survey, installation, support and training for internal WiFi and Voice over Wireless LANS, outdoor WiFi, WiMAX, WAN, community broadband solutions and FSO (laser point to point links).